Selling Nostalgia by Matt Klickstein

Past and future guest of Toon-In Talk Matt Klickstein sent word about his latest book, Selling Nostalgia.

My thoughts are already wagging at the title wondering what that title implies.  Is Matt going with an Ernest Cline Ready Player One flavor?  Or is he going with a Disney shtick about repackaging and reselling nostalgia as brand new?   Matt is threaded inspiration from the fandom and zeitgeist, so here is what Selling Nostalgia is about:

Prepare yourself to boldly go where few fanboys and fangirls have gone before on this rocket-powered rollercoaster ride through today’s madcap, pop culture-obsessed “nostalgia industry”—comprised of the reunions, reboots, blogs, podcasts, commenters, conventions, and collect-em-all merch—that fuels today’s ever-growing geek culture!

As with so many members of his generation, down-on-his-luck writer-filmmaker Milton Siegel has what some might call an unhealthy fixation on the TV shows, movies, books, music, and celebrities from his childhood that spanned the 1980s and 1990s. Unlikemany of his generation, Milt has spent most of his life as an adult (so to speak) chronicling this same pop culture of his youth. Hey, it’s a living…sometimes.

After quitting his job at a regional newspaper (or after having been fired, depending on who you ask), Milt finds himself on what becomes a quixotic quest to promote his latest pop culture history project around the country over one progressively insane and hilarious month. Throughout his many misadventures to come, Milt must contend with: a horde of salivating manic nerds, an inexplicable rash of natural disasters, clickbait-concocting media pundits, overly ambitious pseudo-celebrities, bafflingly incompetent event coordinators, a desperately hemorrhaging bank account, a super seductive stripper, ultra-competitive frenemies, and his own sense of the precarious future while being so embroiled in his childish past.

In the end, it’s up to Milt to make it through the month-long nomadic tour of laughter, tears, and revelations ahead without losing his mind. If he’s really lucky, he might even make rent, keep his new wife from fleeing in terror, and perhaps have a little fun along the way.

Not a bad story idea, Matt.  I have my own fandom and nostalgic fandom stories in my writing queue.  Kudos for getting yours published by Simon and Schuster!  Matt also wrote Slimed: An Oral History of Nickelodeon in 2013.

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